A proposed project for ITISON in Glasgow. The brief entailed designing branding for a new breakfast restaurant aimed at women between the ages of 25-30.
The restaurant was to stand out from the crowd by being cheerful, energetic and most importantly fun.
As we all know a brand isn’t simply just a logo, its the entire tone and the personality of the business that
must be concise and consistent across all customer facing media. As such, I created not only a logo lock-up, but expanded the brand to show how various items such as packaging, advertising, social media and the shop front itself could look.
must be concise and consistent across all customer facing media. As such, I created not only a logo lock-up, but expanded the brand to show how various items such as packaging, advertising, social media and the shop front itself could look.
